July 30, 2010

Trial Tactics

Expert evidence can make or break a lawsuit. But expert evidence is often boring, complicated, obscure, and abstract. Its presentation is utterly predictable; it lacks drama. In a way, that is not surprising: Expert evidence is, by definition, evidence on subjects that most of us know little about; it should be hard to grasp.

This, then, is the challenge of expert evidence: How do you convey specialized, difficult information in court? Remember, a courtroom is a bad place to present complex information. Jurors rely mostly on what they hear; they get such information in the order, and at the speed, determined by the advocates and rules of evidence-but not by common sense. Jurors have no time to study the evidence or to ask questions, and testimony goes on far longer than most of us can pay close attention.

Even the most skilled advocate faces these problems. But many lawyers make the situation worse by using graphics that half the jury cannot see, asking long garbled questions, and adopting the argot of the expert's profession instead of simple English. Attorneys make some of these mistakes because they believe their task is to teach jurors the substance of the expert's testimony. when lawyers set out to try to convince jurors that their expert's conclusions are right as a matter of science, engineering, accounting, economics, or medicine-that their expert is substantively more correct than the other side's-they run headlong into the fact, as unassailable as a brick wall, that actually teaching the substance of expert evidence is a daunting task. Remember also that jurors are not expected to know what most experts know. If they did, the experts would be unnecessary - Judge Learned Hand made this point a century ago: But how can the jury judge between two statements each founded upon an experience confessedly foreign in kind to their own? It is precisely because they are incompetent for such a task that the expert is necessary at all.

Hand, Historical and Practical Considerations Regarding Expert Testimony, 15 Harv. L. Rev. 40, 53 (1901).

The point is not that jurors are too unsophisticated or uneducated to decide hard questions. It is simply that they are not experts; they are not specialists in any field relevant to the case in which they serve. Most of us have no idea how to perform, say, anterior cruciate ligament repair surgery properly; few are likely to be able to pick it up in the courtroom. Even an expert would probably laugh if asked to give a professional judgment based solely on a courtroom presentation.

When we ask jurors to decide cases that involve expert evidence, we therefore should recognize that they will not conduct anything like scientific peer review. Rather than deciding whose science is right, they pick which expert they believe-and that is a different decision.

How Does the Jury Decide?

The idea is that the basic subject matter of expert testimony is not the real focus of a jury's analysis. This is no indictment of the jury system, which works well. The outcome of a case may depend more on the skill of the lawyers or the characteristics of the parties than would be desirable if the jury's sole job was answering questions. The broader function of juries, however, is resolving disputes in a way that reinforces our confidence in the fairness of the judicial process. Panels of more specialized decision-makers probably could not do that unless the parties agreed to the process in advance.

Even if they could, building a "smart jury" (to borrow a Desert Storm metaphor) really does not get at the heart of the problem identified by Judge Hand-namely, that two people (both sides' experts), who usually know more about the subject than even the brainiest jurors, disagree. That is the problem that challenges advocates. In deciding how to present experts, lawyers should keep two points in mind: First, the jury decides who wins. Second, jurors pick winners mostly by evaluating the credibility of the lawyers, parties, and witnesses.

Let me elaborate: Most special verdict instructions tell or your client's employees. Insiders may be more credible as jurors not to answer the verdict questions according to who they think should win, but I suspect that, inside the jury room (and inside each juror's mind), this command seems so wrong-headed that it is ignored. Juries surely believe that their function is to decide who wins.

Another point: Jurors are sometimes said to find or decide facts, but they actually decide probabilities. Cases are tried because there is more than one believable version of events. The jury's job is to decide who wins; its method is to evaluate which version of events is more probable. But how do jurors reconcile contradictory evidence from experts-and can they?

Two apparently evenly matched reservoir engineers calculate oil reserves drastically differently which one is right? It may be possible to identify the differences between each expert's assumptions, but even then the question remains: whose assumptions are right? Thinking that the question is "which expert is right?" misses the point. In many cases a dispassionate expert observer would conclude that neither is right-or perhaps that both are, depending on the assumptions.

Even though the decisions juries make about experts mostly concern credibility-and not accuracy or correctness, Jurors sometimes conclude that neither expert is right, they are encouraged to reach a definite conclusion about the case. They take the job seriously; they want to reach a result. As a consequence, the decisions juries make about experts are predominantly decisions about credibility-and not accuracy or correctness. Of course, accuracy can be relevant to credibility, because it is easier to undermine the credibility of a bad engineer or economist than a good one. But, in most cases, jurors' analyses focus more on which side they trust most than on the accuracy of conclusions about technical issues. Credibility is thus the key.

Your efforts in presenting expert evidence should be aimed at making your expert more credible than your opponent's expert. A devastating cross-examination of the other side's expert can do that, but you only get one shot. On direct, however, there are many ways to enhance your own expert's credibility; these you can control much more than you can the outcome of cross-examination. First, critically examine the conventional wisdom that experts should be independent. Should you choose an independent expert? Answer that question by answering this one: Do you believe jurors think experts are independent? Or this one: Would you sponsor an expert whose conclusions could be adverse to your client's case?

Expert testimony is predictable because everyone knows an expert's function is to provide testimony useful to the side that retained him. That partnership will not necessarily make jurors disbelieve expert testimony. It is just that common sense tells them that your expert is, in fact, your expert.

This means that an outside expert may not even be necessary An outsider may not be more credible than your client or your client's employees. Insiders may be more credible as experts precisely because of their greater knowledge of the facts. An inside expert will almost always be a more interesting from the jury's perspective. People actually involved in the business or the dispute provide an immediacy that an outsider cannot. In addition, an inside expert is clearly identified with your client. If your client's case is otherwise strong, that identification can bolster the inside expert's evidence.

Inside experts can be particularly effective when their opinions are fled to the work they do every day. Testimony from these people generally is more concrete and engaging than the opinions of an outsider. Inside experts can be particularly effective in calculating damages suffered by their own enterprise.

The first rule in presenting an expert credibly is to keep it short. Protracted testimony is rarely effective. Jurors get bored. They have difficulty separating important information from less important. You need to get your expert through direct examination in about two hours, at the outside-faster if you can. Cross-examination will usually last longer, but that is your opponent's problem, not yours. Short, efficient, direct testimony for an expert should have three parts:

  1. the expert's qualifications,
  2. the expert's conclusions, and
  3. the basis for the expert's conclusions.

The conclusions are the crucial part. Qualifications and the basis for opinions are important only to the extent they make the expert's conclusions credible. The expert's direct examination should begin with an introduction of the expert and a brief explanation of why he is testifying. Jurors who know what kind of information is coming will be able process it more effectively. Testimony about the expert's general qualifications should come next. If the expert has an impressive resume, it will be a helpful exhibit. The expert's testimonial description of his qualifications should concentrate on those most pertinent to the case. Such background information should never go unmentioned. Do not fall into the stipulation trap; even when the expert's resume is an exhibit or your opponent offers to stipulate to the expert's qualifications, do more. The jury needs to hear the expert describe some of the things she has done and achieved. Testimony about qualifications should underscore the relationship of credentials to the work done for the case. when some aspect of the expert's background has particular relevance, it should be highlighted.

Talk About Past Testimony

Testimony about qualifications can also be used to defuse a common attack on expert credibility-namely, that the expert is a "professional witness." If the jury first hears about an expert's past testimony as part of the explanation of his qualifications, your opponent's ability to surprise the jury with the issue will evaporate. In addition, you will have planted the idea that the prior work, including testimony is a positive factor (experience) and not a negative one (bias). All of this should be done in about ten minutes. You cannot keep people's attention longer than that without introducing new matter.

After qualifications come conclusions. There are two parts to this: an explanation of the work done to arrive at the conclusion, and the conclusion itself. But do not discuss the underlying work in any detail at this initial stage. Instead, have the expert recite in condensed fashion the broad outlines of his work and then his specific conclusions. For example:

Q. You told us a few minutes ago that you are here to provide expert testimony concerning the profits -ABC Corporation lost because of the problems with the defendant's timing mechanism. Please tell us the kind of work you did in order to arrive at the answer.

A. From 1986 to 1988, ABC sold widgets with a timing mechanism made by XYZ. In June 1988, they switched to the timing mechanism made by the defendant. Almost immediately their customers began reporting widget failures. In 1990, ABC switched back to the timing mechanism they had used before. The question I needed to answer was how much that 18 month period cost ABC. I first determined how many more sales ABC would have made if they had not run into the problem with the defendant's timing mechanism. Having done that, I determined how much profit ABC would have made on those lost sales.

Q. what conclusion did you reach?

A. I determined that ABC's lost profits were $4,253,750.

Or:

Q. You told us that you are here to provide expert testimony concerning the safety of the scaffolding built by Hi-Rise at the Bancorp building. Please tell us what you did in order to reach your conclusion?

A. I studied drawings Hi-Rise provided of the design of the scaffolding and the documents showing the materials actually used in it. I also inspected the remains of the scaffolding that were still available and I read the depositions that described how the scaffolding was built and what different witnesses saw when it collapsed.

Q. What conclusion did you reach?

A. The Hi-Rise scaffolding was an accident waiting to happen.

The object is to get the conclusions out promptly, while people are paying attention, with just enough information about the underlying work to make the basis for those conclusions comprehensible.

Thus, in less than 30 minutes, you have presented the essentials of your expert: The jury knows who she is, why she is there, what makes her so smart, and what her perceptive analysis has revealed. Already you have made the important points you want the jury to remember.

Having done this much, there are only two other considerations to weigh in deciding how much more to do. One is the law. You must know the legal standards for sufficiency of the evidence; these differ from jurisdiction to jurisdiction and from subject to subject. In Texas, for example, a bare assertion of a damage conclusion without proof of the method used and the data relied upon is insufficient to support a lost profits award.

Holt Atherton Indus., Inc. V. Heine, 835 S.W.2d 80 (Tex. 1992).

How Much Detail?

The other consideration is how much more your expert needs to say in order to be credible. This decision must be made with your fact-finder in mind, of course. Great detail may be needed in a bench trial. One jury may need more detail than another. The decision is obviously subjective, and you should make it based on which jurors you think will be the leaders during deliberation. You must judge the extent to which they seem able to comprehend the expert's work, based on their background and the attention they have devoted to the case.

Given the nature of courtroom evidence, a little detail goes a long way. Most information in court is communicated orally, which makes it hard to comprehend and retain. Graphic and visual presentations help, but the courtroom environment limits their benefits. Charts, overhead projections, blow-ups of documents, and television monitors may be hard for some jurors to see. If the jurors are given individual copies of the material, they will have difficulty finding their place. Beyond that, anything the jury reads or looks at will be accompanied by other activity in the courtroom, most often your own expert's testimony.

The problems posed by the courtroom should govern how you present the details-the technical basis for your expert's conclusions. Remember that your ultimate goal is to persuade the jury to believe the expert. If they believe the expert, they will accept her conclusions. To do this, you should show the jurors enough to persuade them that the expert actually has done meaningful work and that it seems to make sense.

When the expert has prepared a report, it can be an effective way to illustrate the expert's work. In the lost profits example, for instance, the expert's report will probably include a spreadsheet showing, by month, revenues and costs associated with the lost sales. Introduce this report and take the expert through a typical month. With the report in the jury's view, the expert can describe how he arrived at each component of the calculation. This is when the expert can describe how he quantified ABC's lost sales and how he estimated the costs associated with those hypothetical sales.

One illustrative month should suffice. As the expert describes each aspect of the spreadsheet calculation for that month, he can tell the jury how the information for that particular entry was derived, pointing the jury to other schedules in the report, or to general kinds of source documents, as appropriate. You are engaged here in show-and-tell, not a doctoral dissertation. what you are proving is not that the calculation is correct, but that the expert has done the work and believes it is correct. The emphasis should be on process-the use of a sensible technique by a knowledgeable expert.

Even when an expert report is not required, consider having the expert prepare one. Such a document has an inherent persuasiveness, quite apart from its content. For jurors, someone who has put his conclusions on paper will seem more committed to them and more professional. Moreover, a report lets you present your points in both oral and written form; it is a convenient tool for short-cutting the expert's examination. The expert can testify generally about some aspect of the work, and then refer the jury to the report for the more detailed explanation.

When you have finished with the expert's explanation of the underlying work, go back to the conclusions. Repeat them. Then pass the witness.

You will of course have planned your direct with cross-examination in mind. Remember two things. First, the real problem with cross is not necessarily the genuinely weak points in your expert's model; it is instead those aspects of the expert's work that your opponent can make look weak. These may be quite different. Some real weaknesses-dubious assumptions about highly technical matters, for example-sometimes cannot be conveyed clearly to a jury Even if they appear laughable to other experts, it may be difficult to explain that to jurors.

Other aspects of what the expert says may not be weak at all, but can be effectively undercut by your opponent. Maybe the expert's conclusion or technique is counter-intuitive. Perhaps the expert's valid assumption about the future is contrary to a past trend. On direct, when you have the expert explain his underlying work, spend little or no time on those aspects of the work that are difficult for your opponent to attack clearly even if you may be nervous about them. Leave them for cross-examination. If you bring those points up on direct, your defensiveness will only validate your opponent's challenge, or confuse the jury, or both.

On the other hand, do use direct to prepare for and defuse obvious challenges that your opponent can articulate clearly Ask whether the expert has considered a point you know your opponent will attack, and let the expert explain why the attack lacks merit. Have the expert explain why a conclusion makes sense, even though it is counter-intuitive. Be plain and simple. Approach these problem issues fearlessly Do not hedge. Frame your question so there is no misunderstanding the point:

Q. Mr. Taylor, your report shows ABC's sales growing about twice as fast in 1989 as ABC's sales grew on average over the preceding 5 years; the defendant assumed that ABC's sales actually would have declined. Can you explain for us why you used the figures that you did?

Your job is to raise the subject obviously. Your expert's job is to deliver the explanation simply and persuasively.

The second point to remember about cross is that when you are finished, your expert is not. It is obvious, but bears emphasis: Your expert's testimony includes the cross-examination as well as the direct. As a matter of fact, cross-examination will be your expert's opportunity to be most persuasive. This means you need not be exhaustive on direct. In almost every case, the cross-examination of your expert will explore his underlying work in much greater detail than you have.

Having your opponent cross-examine is almost always the best thing that can happen, if you and the expert have prepared. Why should that be true? Isn't cross where witnesses crumble? Isn't it the enemy? Why rely on cross to do anything for you?

There are several reasons. First, with any witness, time is your enemy The jury's attention wanders, particularly when you are discussing technical subjects. when jurors get impatient with difficult testimony, they hold it against the side asking the questions. If your opponent cross-examines the expert, most of the resulting testimony will, despite the attack, provide additional support for the expert's conclusions, and it is done on your opponent's time.

Second, when your opponent tries to explore the underlying work, the expert should have an advantage. This is, after all, the expert's territory. The expert should have a better grasp of the subject than the lawyer. And, perhaps more to the point, your expert almost always sounds as if she has a better grasp of the subject than the lawyer. Before long, the jury usually is paying more attention to how the testimony sounds than to what the testimony means-a phenomenon most of us experience at some point listening to a speech, sermon, or classroom lecture. When that happens, your opponent will be spending time on an examination that conveys very little information to the jury.

Cross-examination also generally is a better environment for the expert than direct. During cross-examination, a tie goes to the witness. Jurors know that the lawyer has the upper hand in asking questions; unless the lawyer very obviously makes her point, the witness wins. Because most of the expert's work should be defensible, cross-examination lets the expert score points. In fact, the expert has more latitude for advocacy on cross-examination than on direct. On direct, advocacy suggests bias; but on cross, advocacy often conveys earnestness, confidence, and an honest effort to avoid the restrictions of unfair leading questions. Advise your expert to avoid overselling those points that are fairly debatable, but turn the expert loose on the good ones.

A related idea: Points made by any witness in response to hostile questioning will be more compelling than points made during friendly direct. Jurors probably expect that direct testimony is canned. They will be more impressed if the testimony holds together after a hostile attack. After all, getting a single off a major leaguer is a bigger accomplishment than a grand slam in a church slow pitch softball league.

Finally, repetition assists comprehension and retention. Some people won't get it on direct, but cross-examination may reduce the expert dispute to manageable terms. Most lawyers approach expert cross-examination by isolating the essential points in dispute-the arguable flaws in the expert's work. They capsulize these issues in an effort to make their point comprehensible to the jury. The result is repetition of the expert's position at least once. This is not necessarily wrong; the real problem is that cross-examiners often attack too many issues, and score only on a few.

Do not forget the dramatic and atmospheric aspects of expert testimony Your object is not to make your subject-accounting, for example-interesting; no one can do that, least of all a lawyer or a CPA. Instead, your job is to make the presentation of accounting evidence interesting. Within limits, that is possible. You want to keep the jury's attention for two hours at most, and to focus that attention on a few critical points.

Try to put your expert on just after the best part of your case. At that point, the jury will be most disposed to accept the expert's conclusions. There are obviously other considerations in determining your order of proof but this one is important.

Remember that you can use an expert for purposes beyond the mere statement of an opinion. In explaining the basis for his opinion, he can remind the jury of evidence helpful to you and can even help you prove damaging facts based on factors that might otherwise not come in.

Admitting the Inadmissible

Here is why: Rule 703 of the Federal Rules of Civil procedure permits experts to base their opinions on facts of a type reasonably relied on by experts in the field. This includes facts derived from otherwise inadmissible evidence. Incorporating particularly good examples of such material in the expert's presentation helps keep the jury's attention.

In addition, otherwise irrelevant information may be admissible to explain something about the expert's work. For example, it sometimes happens that your opponent withholds evidence during most of the discovery period. Courts do not ordinarily permit testimony about pretrial wrangling and discovery disputes. But, if late-produced documents require your expert to modify conclusions contained in her report, the fact of that late production should be mentioned to explain the reasons for and timing of the changes. Likewise, when your opponent challenges your attorney's fees, your fee expert should be allowed to explain the kinds of abusive discovery conduct you had to cope with. Such evidence about pretrial misconduct can be prejudicial, but lawyers act as if the jury could never hear it. Usually they will not, but sometimes your expert can testify about some of it.

Within the expert examination itself, you have only a few tools to work with: yourself the witness, and the props you supply. With these, you must create interest and drama. In cross-examination, the adversarial relationship of the players has inherent drama, even though lawyers can dissipate it by asking flat, complicated questions. In direct examination, a lawyer must work much harder to create life and excitement. You must establish a personality, so that the jury sees and hears an exchange between people. You must ask simple, clear questions, so the jury can follow. Your questions should help the jury understand why you ask them. And cross-examination can be your expert's chance to star; he can be an advocate in a way that would fail on direct.

You should try to be active in the courtroom. Even where court rules require lawyers to ask questions from one place, try to create opportunities to go get things-documents, posters, notebooks, and the like-to bring movement to the presentation.

You also must be organized. Activity can hold people's attention, but discordant activity is distracting. The 15 or 20 seconds it takes to get a chart and place it on an easel in the jury's view calls it to their attention. When the same job takes 30 or 40 seconds or more, while you make two false starts, grab the wrong poster, and then knock the easel over, you have lost the jury. At that point they usually think the presentation is more funny than significant.

Use leading questions appropriately. The Federal Rules of Evidence advise that leading questions should not be used on direct examination of a witness "except as may be necessary to develop his testimony." Don't be bashful about driving home an idea with a leading question. An objection will simply highlight the point. If you overdo it, of course, you may undermine your expert's credibility and exhaust the court's patience. In the main, the expert must do her own testifying, but occasional leading questions do help focus the jury on important points.

Other steps can help bring drama to your expert's presentation. First, work extensively with the expert before trial. Make sure he understands what you want to do and how you expect him to respond. Use videotape to help him suppress distracting habits and mannerisms. Do not skimp on preparation simply because you fear that your opponent will call it to the jury's attention and characterize it as "rehearsal." Jurors expect preparation. Jurors appreciate an examination that proceeds smoothly and comprehensibly It is easier to understand and believe an organized presentation than a disorganized one.

Try to get your expert out of the witness chair during the direct. A witness is usually more credible when he stands up and moves around. The best way to do this is to have the expert draw or write something on a large pad of paper or an easel. You want the jury to view your expert as a teacher, and most of us remember teachers at the board trying to explain things. What the expert draws or writes is less important than the activity itself. Using the easel or a previously prepared chart or model is primarily a prop to display the witness in a better environment than the witness chair.

Use of Props

What about the props you supply? Virtually every magazine article on trial practice seems to say the following: We live in a visual age; people comprehend more when they see something than when they hear about it. Despite this, it is astounding how many of the visual props we lawyers supply, supposedly for the jury's edification, are indecipherable. Many cannot be read, and many that can be read cannot be understood.

Demonstrative exhibits are often too small, too complicated, too far away, and displayed too briefly. When your demonstrative exhibits suffer from such problems, they not only fail to help the jury understand, they detract from your presentation because they distract or anger the jury.

A few well-chosen visual aids help add drama. They can emphasize the significance of a part of the direct examination. They add variety and break up the monotony. They really can help people understand a point. But have a clear idea about why you are using each one you introduce, and be sure each visual aid is appropriate to the task.

Don't use too many charts. You will get confused, and so will the jury. And remember, you may have to create charts on the spot: when you prepare charts in advance, many of them never get used, but it seems there is at least one you realize you ought to have put together-but you did not. So get comfortable with the blackboard or a pad of paper on the easel. Even a badly drawn diagram, calculation, or graph may carry greater weight with the jury than a nicer one prepared in advance, because the jury saw the thing made by the person who sponsored it.

Demonstratives can do two things: transmit information or communicate impressions. To transmit information, a demonstrative must be simple and large. A blow-up of a letter or memorandum, for example, can give the jury a visual impression of the document-the letterhead, the form of the letter, and so on-which may be what you want. If you also want to transmit information about some part of the content, make it large enough to read, plainly identify the part you want read, and give the jury time to read it, even if you or the witness also reads it out loud.

If you want to show that sales went up while profits went down, a large, simple graph does that well. But if you want the jury to remember that sales were $28,000,000, don't expect them to be able to remember that from a chart containing many numbers. Charts that contain a lot of information may create an impression, but they do not transmit information very well. Such charts can communicate concepts or impressions like "the company was very busy;' or "all of a sudden, everything stopped?' The details may not linger, however.

The expert report deserves special attention. Do not think of it as just a discovery response. Think of it as a trial exhibit. Make sure expert reports are prepared that way. Your object should be to persuade rather than confuse or confound the reader.

You are not stuck with the initial report produced to your adversary You can improve it as trial approaches. Of course, your expert will be cross-examined closely on any changes, so you need to be sure that those changes have a rational basis that the expert can explain. In addition, remember that you are the expert on what you can sell to the jury. It is part of your job to eliminate from the expert's conclusions unsupportable points and outlandish stretches or assumptions. You need to decide which arguments sound silly. And do not forget to double-check the expert's math.

The report should summarize the expert's opinions, explain the basis for those opinions, and refer the reader to the sources of information relied on by the expert. A narrative report is appropriate for experts who testify to such things as the standard of care in the community, custom and practice in the industry, and other matters not primarily dependent on calculations. Damage reports or engineering reports should mostly contain the calculations that represent the expert's work and conclusions.

Narrative reports should be written in language that a bright sixth-grader can follow, although they must incorporate appropriate legal standards. They should be short and to-the-point. They should be organized clearly; numbered paragraphs work well. In describing the basis for an opinion, quote particularly damaging evidence if it is short, plain, and persuasive.

A final aspect of presenting your expert is cross-examining the other side's expert. A lot of lawyers look forward to this. Expert cross-examination usually covers a limited, well-defined subject matter There are rules and boundaries that the lawyer can master. Lawyers can learn enough about knee surgery, the operation of steam boilers, accounting, or investment banking to debate the subject creditably with an expert. Because attorneys must learn about these things in preparing the case, they hate to let their learning go to waste. what they sometimes forget is that it took them weeks, or even months, to get that education, while the jury has only a few hours. There are plenty of devastating expert cross-examinations that have left lawyers feeling fine-until the verdict.

In the classic old book, The Art of Cross-Examination, Francis Wellman cautions lawyers against cross-examining experts on the intricacies of their subject. Wellman's point was that lawyers rarely have the ammunition to take the expert on directly in the expert's own field. Today, that is less a problem; for the most part, lawyers have time to master enough of the field to argue technical points with the expert safely. And they get much more discovery than existed in Wellman's day. The real problem is that when the discussion gets complicated, (and the attacking lawyer is fully immersed) jurors begin to drop off. They are listening to an exchange that sounds expert, without hearing the substance of the cross-examination. The expert wins.

Effective cross-examination of an expert begins, and sometimes evaporates, with the expert's deposition. Don't do too much. An expert's deposition can tell the expert, and opposing counsel, precisely what you will ask on cross-examination. Do not telegraph information through the deposition. Just find out the expert's background, what conclusions he reached, the reasons for the conclusions, and the source of the expert's information.

Then decide how you want to handle the expert at trial. Occasionally, the expert's conclusions can be adapted to your own case, especially when you have two opponents who are fighting each other. More frequently, some of the methodology, data, and assumptions used by your opponent's expert is similar to what your own expert used. In such circumstances you can use the opposing expert to validate part of your expert's work.

In attacking the opposing expert, you want to identify reasons the jury should believe your expert instead of the person you are about to cross-examine. These must be reasons that people of ordinary intelligence can grasp quickly in court. The main reasons are bias, lack of disinterestedness, mistakes, unreliability, inconsistency, and silliness.

Money and Credibility

Jurors expect experts to be paid for their work. They also may not be surprised to discover that the experts are aligned with one side or the other-that they typically testify for defendants or plaintiffs. Still, you can exploit some of these factors. Who was paid more-your expert or your opponent 's? How do the expert's fees compare to the damages, for example, or to the amount the party could have spent to protect itself in the first place? Does the other side's expert do anything but testify?

Mistakes in the expert's work, unless they are trivial, are usually worth calling to the expert's attention on the stand. Make the expert correct the error by hand, on your copy of the expert report or on a big blow-up of part of a chart he prepared. This can be especially effective if one error leads to a cascade of changes in calculations that flow from the erroneous number. Ask the expert how he can be certain that there aren't other mistakes in the report.

Bias, interest, and errors are simple concepts; they cannot tolerate heavy-handed treatment. Make your point and move on. Jurors understand that some ideas need repetition, but they do not appreciate lawyers who underestimate their common sense.

Lawyers love to impeach witnesses with prior inconsistent statements. With experts, there can be a rich fund of such materials: the expert's past work; earlier versions of the expert's report; and the expert's deposition, among other things. But be selective. Effective impeachment with a prior inconsistent statement usually requires short, obvious contradictions. This is especially true with experts. They are usually trained, and many are experienced witnesses, good at explaining things. Most inconsistencies are likely to be matters of degree or technical distinctions, things a skilled witness can muddy. Your task is to isolate the inconsistency and question the expert about it in a way that limits his wriggle room. This often means that you need to let the inconsistency speak for itself: If you bludgeon the expert with it, you cannot prevent him from trying to explain it.

Cross-examination may not be the best way to take advantage of inconsistencies, especially if the point of the inconsistency needs explanation. There are alternatives: You can exploit inconsistencies with the expert's published work by reading from it during argument (assuming the expert has agreed on the stand that his own work is authoritative). Or you can have your own expert point out the inconsistency between the published and the courtroom pronouncements. You can also let your expert explain the significance of a change in methodology or assumptions between one version of the opponent's report and the trial version.

Lawyers are taught to try to control adverse witnesses, but sometimes it is better to let an opposing expert ramble. Let her answer nonresponsively, argumentatively, or evasively. Jurors don't like such antics. They want experts to answer simple questions plainly. An expert who evades without provocation diminishes her credibility; in extreme cases, you may just want to let it go on. Fighting too much with an evasive expert may convert the expert's approach from something that suggests bias to something that suggests conviction.

When you take on the expert's work, focus your attack. Avoid recapitulating the expert's conclusions or rationale. The point is that the expert's work is flawed, not that the jury should arrive at a different conclusion than the expert did. Here you do want to control the witness; ask closed-ended questions. If an assumption is contrary to two facts, simply make the witness agree that it is contrary to the first fact and then that it is also contrary to the second. Don't ask why. Be realistic about what you can accomplish. An expert who defends his assumptions credibly probably wins; this is true even if your long study convinces you that each assumption pushes the limits of reasonableness. Another approach is to try to get the expert to acknowledge that, for each of his assumptions, there is an alternative that is also reasonable and less favorable to the expert's conclusion. You can then later point out that, in each case, the expert has chosen the more aggressive assumption.

The Big Picture

Finally, step back from the case and see whether there is a larger picture you can draw that makes the expert's conclusions look silly. In many a lost profits case, for example, the defense expert constructs a model that "proves" that the defendant's conduct saved the plaintiff from pouring good money down a rat hole. The problem is that this is inconsistent with what the defendant actually did; if the enterprise was a loser, why did the defendant interfere with the plaintiff's contracts, stifle competition, or steal inventions?

In reconciling expert evidence, jurors are largely choosing between people, and not between ideas, concepts, or answers. Plan your presentation of expert evidence with that in mind. Give the jury reasons to believe your expert instead of confounding them with a lot of technical information. Your goal should not be to try to teach jurors a new, complex subject quickly by direct and cross-examination. There is too much to learn, and the courtroom is poorly suited to the task.

Mr. Wawro is a partner in the Houston firm of Susman, Godfrey, L.L.P He wishes to acknowledge the very perceptive contributions to this article by his former partner John McArthur of San Francisco.

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